We are committed to protecting your right to privacy and respecting your rights, and if you think we ever fall short of this then please do get in touch and let us know and we will be happy to deal with your enquiries.
What is a cookie?
A cookie is a text file that is stored on your computer or mobile device by a website’s server, when you use our website. Only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain anonymous information such as a unique identifier and the site name. These help us recognise you and your device and store some information about your preferences or past actions.
For example, we may monitor how many times you visit the website, which pages you go to, traffic data , location data and the originating domain name of a users internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.
Further information on cookies should be available in the help pages of your browser, and most browsers will recognise when a cookie is offered and allow users to control how and when they are accepted.
- recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
- obtain information about your preferences and use of our website;
- carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements; and
- target our marketing and advertising campaigns [and those of our partners] more effectively by providing interest-based advertisements that are personalised to your interests; and
- make your online experience more efficient and enjoyable.
- For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.
Types of cookies
We may use the following types of cookies on our website:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our software products. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record a user’s visit to a website, the individual pages visited and the links followed. If the cookie is set by a third party (for example, an advertising network) which also monitors traffic on other websites, this type of cookies may also be used to track a user’s movements across different website and to create profiles of their general online behaviour. Information collected by tracking cookies is commonly used to serve users with targeted online advertising.
What are the specific cookies that Sprout.ai uses?
The website uses Google Analytics, which allows us to recognise and count the number of visitors to our site and to see how visitors move around the site when they are using it. The information generated by the cookie about your use of the website, including IP address, is transmitted to Google. This information is then used to evaluate your use of the website and to compile statistical reports on website activity for Sprout.ai. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
If you would like to know exactly what cookies are being used by Google Analytics and how they operate, or if you would like to find out more about the EU Cookie Law, you can do so via the links below.
* ICO Cookie Regulations and the EU Cookie Law – http://ico.org.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies
* Cookies and Google Analytics – https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
The website also uses the following additional cookies:
Cookies which can improve the website and user experience
|lang||Persistent||If a site visitor changes the language of an Scamalytic site from the default then this is remembered for their next visit. Lasts 90 days.|
|__utma||Persistent||This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.|
|__utmb& __utmc||Persistent||The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another page view to happen, and if it doesn’t, it expires.|
|__utmx& __utmxx||Persistent||This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site.|
|__utmz||Persistent||__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction. __utmz also lets you edit its length with a simple customization to the Google Analytics Tracking code.|
Cookies which can be used to target or retarget
|Facebook retargeting pixel||Persistent||This cookie keeps track of visitors from Facebook to the site and tracks their interaction with the site. You can learn more about it here.|
|Linkedin retargeting pixel||Persistent||This cookie keeps track of visitors from Linkedin to the site and tracks their interaction with the site. You can learn more about it here.|
We will ask for your permission (consent) to place cookies or other similar technologies on your device, except where these are essential for us to provide you with a service that you have requested (eg to enable you to put items in your shopping basket and use our check-out process).
What if I don’t want cookies?
For further information about cookies, visit the Interactive Advertising Bureau (www.iab.net), an industry body that develops standards and guidelines to support online business processes. It has produced a series of web pages that explain how cookies work and how they can be managed.
What if I have any questions?
Changes to this policy
This policy was published on 01.03.2019 and last updated on 19.03.2020.
We may change this policy from time to time, when we do we will inform you by updating this policy.