Research report: Generative AI in the Insurance Industry

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Generative AI has gone from a technological niche to a global phenomenon within a matter of months. 

The release of Open AI’s ChatGPT has been a major driver of this important shift, but this technology has many other transformational applications when it is used to generate realistic images, audio or text.

We asked more than 100 UK and US insurers about their thoughts on using generative AI within their businesses. In a new report, we present the results of this extensive survey into attitudes, opportunities and challenges surrounding generative AI in the insurance industry.

The findings reflect an industry ready to embrace this exciting new technology in order to improve the experiences of the people working in it, and every person who takes out an insurance policy. Implementing this technology is not merely a siloed project for technical teams, but offers opportunities for every division. 

Generative AI at

Here at, we use generative AI in a number of ways that help us automate claims processing fast. From the creation of synthetic data to policy checking, generative AI has helped us create a product that enables insurers to better serve their customers.

To learn more about how we have used generative AI to help insurers process claims faster and better serve their customers, download the report, or book a call with one of the team.

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