Our VP of Sales, Lawrence Buckler, spoke to InsurTech Digital‘s Louis Thompsett about how Artificial Intelligence (AI) is transforming the insurance industry and its pivotal role in enhancing customer experiences during the claims process.

Recent data from our research report Generative AI in the Insurance Industry reveals that over half of insurance companies are already using generative AI. This technology and AI more generally isn’t just a buzzword – it’s a game-changer.

A major theme of the wide-ranging interview was finding the right approach for an insurer when implementing AI. AI should be regarded as an enhancement of human capabilities rather than a substitution. 

AI can boost efficiency, especially when managing routine tasks and providing rapid insights. However, the core of exceptional customer service in some circumstances will always involve human empathy, nuanced discussions, and personalised solutions.

Read the full interview here.

About Sprout.ai

Sprout.ai is an award-winning claims solution for the insurance industry, partnering with major insurance companies worldwide. Our vision is to make every claim better by using groundbreaking AI products to expedite the claims process while preserving the human touch.

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